HONG KONG, Apr 22, 2023 – (ACN Newswire) – More than 320 exhibitors collected in Hong Kong to display over 550 brand names and copyright (IP) products at the three-day Hong Kong International Licensing Show (HKILS) which concluded the other day. The concurrent Asian Licensing Conference (ALC) combined some 30 professionals in the field from throughout the world to talk about hot market subjects consisting of chances and techniques in worldwide licensing, market patterns, customer patterns in the post-pandemic period and crucial elements that drive market advancement, helping with cross-disciplinary partnership through licensing.
|Secretary for Culture, Sports and Tourism, Culture, Sports and Tourism Bureau, HKSAR (2nd L)
officiated the opening event.”>
|Dr Patrick Lau, Deputy Executive Director, HKTDC (centre) and Mr Lau Chun, Raistlin, JP, Under
Secretary for Culture, Sports and Tourism, Culture, Sports and Tourism Bureau, HKSAR (2nd L)
officiated the opening event.
|tasks, including leading international licensors and certifying representatives.”>
|This year’s Hong Kong International Licensing Show showcased more than 550 brand names and licensing
tasks, including leading international licensors and certifying representatives.
|Accredited animation characters from around the globe were showcased at the place, much to the pleasure
HKTDC Deputy Executive Director Dr Patrick Lau stated: “The Hong Kong-Mainland China border resuming facilitates organization circulation and offers strong assistance to the city’s export development and financial healing. We are happy to see that Hong Kong continues to play an essential function in connecting the mainland and abroad in the licensing field, showing the significant capacity of the international licensing market.”
Ever-changing customer needs today made brand name awareness essential to a business’s success and licensing improved a business’s competitiveness, increased brand name worth and drew in customers, he included. Hong Kong, with its rigid IP defense system, strong circulation network and sharp market acumen, was a critical platform where leading worldwide brand names and global licensing representatives might broaden into the Asian markets.
Varied licensing chances
Hong Kong has actually long been Asia’s licensing center and a significant IP centre in the area. The HKILS and ALC supplied a platform for worldwide licensing professionals to network with market experts and assistance business broaden their service into Asia.
The HKILS widened its scope this year, highlighting various locations of licensing services and taking in art, culture, style, home entertainment, wellness and more.
Various regional imaginative styles and items might broaden their company to Asian and abroad markets through HKILS. Ms Chiu Siu Yin Lovinia, Chairman of Medialink Group, was among the exhibitors concentrating on IP and brand name licensing management services. “We are happy to be part of the physical occasion, where we had a possibility to connect straight with customers from Southeast Asia, Australia and even India.”
Worldwide specialists share market insights
Mr Lau Chun, Raistlin, JP, Under Secretary for Culture, Sports and Tourism, Culture, Sports and Tourism Bureau, The Government of Hong Kong Special Administrative Region of individuals’s Republic of China, was visitor of honour at the opening event. He stated: “The additional advancement of e-commerce in the middle of the pandemic helps with the advancement of worldwide licensing services, with a growing number of brand names and residential or commercial properties buying e-commerce to extend their client base for certified product. The Hong Kong SAR Government has actually been reinforcing our security of IP rights, developing our capability by training more IP experts and commonly promoting Hong Kong’s IP trading and expert services through numerous activities.”
Brand name licensing promotes standard Chinese culture
As a centre for art and cultural exchange in between China and other economies, Hong Kong assists promote Chinese culture to worldwide markets. Mr Kong Lun, Deputy Director-General of the Department of Hong Kong, Macao and Taiwan Affairs of the Ministry of Culture and Tourism, People’s Republic of China, stated at the launch of the Mainland China Pavilion: “The Ministry of Culture and Tourism connects terrific value to the incorporated advancement of culture and associated markets. Recently, we have actually been actively establishing the brand name licensing market, enhancing the advancement and change of IPs with Chinese attributes, empowering the physical economy with brand name licensing, increasing domestic usage and improving the cultural worths, imagination and included worths of associated markets. I think that the Chinese licensing market will see even higher advancement chances in the future.”
At the ALC, Ms Miki Yamamoto, Senior Vice President, Licensing of IMG in Asia, elaborated on IMG’s marketing methods and laid out informative cases, such as the crossover in between the Van Gogh Museum and FILA with Converse in addition to that in between Jimmy Choo and Sailor Moon. “The most basic method for little business to remove is to team up with widely known brand names,” she stated when using some ideas to the audience.
Throughout a session that looked at IP rights defense, Mr Yoshiaki Bando, Chief Director of the Kumamoto Prefectural Government Hong Kong Representative Office, explained the success story of Kumamon, one of the most popular prefecture mascots in Japan, and highlighted crucial benefits of royalty-free marketing and associated IP subjects.
A closer check out sport licensing
Mr Olivier Ceccaldi, General Manager of Infront Sports & & Culture (Beijing) Co., Ltd, exposed his trick to success in sports licensing. He explained that comprehensive understanding of the current market patterns and peers’ marketing methods, complete utilisation of a brand name’s one-upmanships, and reliable promo of business worths through massive sports competitors are vital to boosting brand name appeal.
– HKTDC Media Room: http://mediaroom.hktdc.com/tc
– Hong Kong International Licensing Show: https://www.hktdc.com/event/hklicensingshow/tc
– Asian Licensing Conference: https://www.hktdc.com/event/hklicensingshow/en/programme?category=all&date=all
– Photo download: https://bit.ly/41QJ6r7
The Hong Kong Trade Development Council (HKTDC) is a statutory body developed in 1966 to promote, help and establish Hong Kong’s trade. With 50 workplaces internationally, consisting of 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way worldwide financial investment and service center. The HKTDC arranges global exhibits, conferences and company objectives to produce service chances for business, especially little and medium-sized business (SMEs), in the mainland and global markets. The HKTDC likewise offers updated market insights and item info by means of research study reports and digital news channels. For additional information, please check out: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn.
Please get in touch with the HKTDC’s Communications & & Public Affairs Department:
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