U.S. Travel: Face-to-Face Meetings Benefit the Travel Industry by Creating Increased Revenue

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WASHINGTON– Face-to-face conferences and organization travel develop quantifiable advantages for business and companies– from increased profits to enduring and efficient expert relationships, according to the U.S. Travel Association. This message will be shown the U.S. travel market and conferences experts around the globe on Global Meetings Industry Day (GMID), the yearly global day of advocacy revealing the worth of organization conferences, trade convention, reward travel, exhibits, conferences, and conventions.

“Business leaders understand the most convincing interaction does not occur through a screen– it occurs when you fulfill face to deal with,” stated U.S. Travel Association President and CEO Geoff Freeman. “Even in a tight economy, in person conferences matter for services and employees.”

A 2021 Oxford Economics research study including analytical modeling over 26 years and 14 markets figured out that for each dollar bought service travel, U.S. business experienced a $5.90 return in regards to income. According to a study from J.D. Power and Tourism Economics, 81 percent of executives see company travel as necessary to business operations– with great factor. A research study reported in the Harvard Business Review discovered that in person demands are 34 times more reliable than emailed ones.

Downstream Impact on U.S. Economic Sectors, Jobs

Expert conferences and occasions sustain financial development and regional task development. In 2022, there was almost $100 billion in conference and events-related travel costs– representing 38 percent of all organization travel expenses. That costs supported 600,000 American tasks.

“Professional conferences are vital to the success of other markets like production, education, and health care, combining choice makers throughout the general public and economic sectors,” stated Freeman. “When you consider it, there is virtually no market sector that does not count on expert travel to advance its company or objectives.”

The federal government has a function to play in boosting these service travel activities and need to be motivated to go back to the workplace and return on the roadway.

“The federal labor force can supply unbelievable worth to conferences and occasions while all at once setting the tone for economic sector business wanting to go back to the roadway,” included Freeman.

GMID is powered by the U.S. Travel Association’s Meetings Mean Business Coalition, co-chaired by Meet Boston president and CEO Martha Sheridan and MGM Resorts International Senior Vice President and Chief Sales Officer Stephanie Glanzer.

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